American Advertising Federation

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AdCamp NYC is a summer enrichment program that will teach high school students about an advertising college major, careers in advertising and what it takes to market different products and services to consumers. Faculty from top advertising programs in the nation and esteemed advertising professionals will be teaching students about the many facets of advertising and brand communications, giving students the knowledge and tools to complete their own marketing campaign project. Seldom do high schools offer advertising courses or encourage students to study advertising so this is the opportunity for those young adults who possess a creative inner-self to explore unique ways to channel this energy and potentially make a profession out of it. Not only will students learn to create advertisements, TV commercial storyboards, social media messaging and more, they will foster relationships with advertising executives they wouldn’t ordinarily get access to.

The AAF protects and promotes the well-being of advertising through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters. The AAF is the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry. Headquartered in Washington, D.C., it acts as the ‘Unifying Voice for Advertising.’ Its membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and over 6,500 student members.

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